Key project focus

  • Key specifications for the competitive products already used in the market area.
  • Animal feed formulations and Processing methods.
  • Unmet needs and sub-segments to target the first development priority.


Innoscape identified 5 experts vetted by the client in 4 days, then proceeded with phone interviews:

Animal feed formulator

Animal premix feed producer

Feed processing consultant

Agriculture University Professor

Feed additives distributor

Project impact

  • Structured the best-to-serve product selection and sales support argumentation.
  • Prime inputs from players across the whole value chain, including processors and end-users.
  • Robust intelligence enabled our client to initiate a co-development process with a major European feed manufacturer.


I was very satisfied with the engagement and Innoscape’s pool of experts. Technical understanding from Innoscape’s analyst enabled the selection of relevant experts in a week time with a minimum contribution from me in the vetting process.

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